Your traffic is worth more
than a network will pay for it.
A niche site with two thousand readers a month earns a couple of euros from programmatic advertising, because a network prices it as anonymous inventory. Sold directly to somebody who wants exactly those readers, the same slot is worth fifty times that. AboveFold is the shop front for that sale.
The deal, in full
A flat monthly figure. No auction, no floor price, no revenue share on a number you cannot audit.
The creative reaches you before it reaches your readers. Reject it and the advertiser is refunded.
Because the charge is made on your behalf, the buyer sees your business — not some marketplace they have never heard of.
The advertiser’s payment is routed to your own Stripe account the moment their card clears. We never hold your money — we take 15% and handle the payment, the invoice and the chasing.
Nothing booked means nothing painted. No house ads, no grey placeholder, no layout shift.
The embed sets nothing and follows nobody. Your privacy policy does not need rewriting.
Delete the slot, remove the line of HTML. There is no contract and no exclusivity.
What to charge
The honest anchor is what the slot is worth to the buyer, not what it costs you. If your visitor is a restaurant owner comparing food-safety software, one signup is worth hundreds of euros to that vendor — a €150 month pays for itself on the first customer. If your visitor is browsing for fun, the same traffic is worth a fraction of that, and pricing it high just means the slot sits empty.
| Audience | Sensible eCPM | At 2,000 views/mo |
|---|---|---|
| Buying-intent B2B (software, equipment, compliance) | €15 – €40 | €30 – €80 |
| Professional but not buying today | €5 – €15 | €10 – €30 |
| General consumer interest | €1 – €4 | €2 – €8 |
The listing form works this out as you type, so you can see the CPM your monthly price implies before anyone else does.
About your traffic figures
State human visitors, not sessions. It is a smaller number and it will feel like underselling yourself — it is the opposite. Every publisher on every marketplace quotes the inflated figure, so the buyer discounts all of them. A number that survives being checked is the one that gets your slot booked a second time.
We will never describe your figures as certified, because nobody here certifies anything. Each listing says where its numbers came from, and you can attach a read-only link to your live analytics if you want to settle the question outright.